{"id":25337,"date":"2023-03-09T13:47:38","date_gmt":"2023-03-09T13:47:38","guid":{"rendered":"https:\/\/cloudroi.com\/v3\/?p=25337"},"modified":"2023-04-18T12:03:05","modified_gmt":"2023-04-18T12:03:05","slug":"marketing-to-1000000-subscribers-at-mall-of-america","status":"publish","type":"post","link":"https:\/\/cloudroi.com\/v3\/marketing-to-1000000-subscribers-at-mall-of-america\/","title":{"rendered":"Marketing to 1,000,000 Subscribers at Mall of America"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25337\" class=\"elementor elementor-25337\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-778c872 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"778c872\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30f5832\" data-id=\"30f5832\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a453d elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b6a453d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"366\" src=\"https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png\" class=\"attachment-large size-large wp-image-25395\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793fbfc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"793fbfc\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing to 1,000,000 Subscribers at Mall of America<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a24f08 elementor-widget elementor-widget-text-editor\" data-id=\"4a24f08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America&#8217;s B2C marketing strategy.<\/p>\n<p>CloudROI, a leading provider of cloud-based marketing solutions, was approached by Mall of America, one of the largest shopping and entertainment complexes in the world, to implement Salesforce Marketing Cloud for their B2C marketing needs. The objective of the project was to streamline and automate the mall&#8217;s marketing campaigns and provide a personalized experience to their customers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22432 size-large\" src=\"https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/pexels-pixabay-264512-scaled-e1680674123611-984x1024.jpg\" alt=\"\" width=\"984\" height=\"1024\" \/><\/p>\n<p><strong>Solution:<\/strong><\/p>\n<p>After a thorough analysis of the Mall of America&#8217;s requirements, CloudROI proposed to implement Salesforce Marketing Cloud, a powerful marketing automation tool. The solution included:<\/p>\n<p><strong>1. Data Integration:<\/strong> Integration of customer data from various sources like email, social media, and website, to create a unified view of the customer.<\/p>\n<p><strong>2. Segmentation:<\/strong> Segmentation of the customer base into relevant groups based on demographics, behaviors, and preferences.<\/p>\n<p><strong>3. Personalization:<\/strong> Personalized messaging and content creation for each segment of the customer base.<\/p>\n<p><strong>4. Automation:<\/strong> Automating marketing campaigns, including email marketing, social media marketing, and SMS campaigns, to increase efficiency and reduce manual intervention.<\/p>\n<p><strong>5. Analytics and Reporting:<\/strong> Creation of custom reports and dashboards to track the effectiveness of the campaigns and identify areas for improvement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22431 size-large\" src=\"https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/pexels-andrea-piacquadio-3769747-1024x668.jpg\" alt=\"\" width=\"1024\" height=\"668\" \/><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<p>The implementation of Salesforce Marketing Cloud brought several benefits to Mall of America, including:<\/p>\n<p><strong>1. Improved Customer Experience:<\/strong> With the implementation of personalized messaging, customers received relevant offers and recommendations, resulting in an improved shopping experience.<\/p>\n<p><strong>2. Increased Efficiency:<\/strong> Automated campaigns reduced the manual intervention required, resulting in increased efficiency and reduced marketing costs.<\/p>\n<p><strong>3. Better Targeting:<\/strong> Segmentation of the customer base allowed Mall of America to target specific groups with relevant messaging and offers, resulting in higher engagement and conversions.<\/p>\n<p><strong>4. Enhanced Reporting:<\/strong> Custom reports and dashboards provided insights into the effectiveness of the campaigns, allowing Mall of America to identify areas for improvement and optimize future campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22430 size-large\" src=\"https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/pexels-andrea-piacquadio-974911-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p><strong>Conclusion:<\/strong><\/p>\n<p>The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America&#8217;s B2C marketing strategy. By providing personalized experiences to their customers, automating campaigns, and analyzing campaign effectiveness, Mall of America has seen an increase in customer engagement and conversions, resulting in increased revenue. The partnership between Mall of America and CloudROI has proven to be a successful one, and both companies look forward to continuing their collaboration in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1cc253\" data-id=\"c1cc253\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-885ed0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"885ed0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25db48d\" data-id=\"25db48d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b93dc62 elementor-widget elementor-widget-rs-heading\" data-id=\"b93dc62\" data-element_type=\"widget\" data-widget_type=\"rs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"rs-heading default left \">\r\n        \t<div class=\"title-inner\">        \t\t      \t\t\r\n\t            <h3 class=\"title\"><span class=\"watermark\"><\/span>Project Info<\/h3>\t\t\t\t\t        <\/div>\r\n\t                <\/div>\r\n\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeaac26 elementor-widget elementor-widget-rs-heading\" data-id=\"aeaac26\" data-element_type=\"widget\" data-widget_type=\"rs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"rs-heading default  \">\r\n        \t<div class=\"title-inner\">        \t\t      \t\t\r\n\t            \t\t\t\t\t        <\/div>\r\n\t                    \t<div class=\"description\">\r\n            \t\t<ul class=\"rs-project-info\">\n<li><span class=\"semi-bold\">Industry:<\/span>Consumer Goods and Retail<\/li>\n<li><span class=\"semi-bold\">Services:<\/span>Implementation , Support, Strategy<\/li>\n<li><span class=\"semi-bold\">Key Feature 1:<\/span>Data Integration<\/li>\n<li><span class=\"semi-bold\">Key Feature 2:<\/span>Segmentation<\/li>\n<li><span class=\"semi-bold\">Completed Date:<\/span>03\/09\/2023<\/li>\n<\/ul>            \t\t\r\n            \t<\/div>\r\n        \t        <\/div>\r\n\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44b8f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b8f6a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5d0927\" data-id=\"d5d0927\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3985515 elementor-widget elementor-widget-text-editor\" data-id=\"3985515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"information-sidebar\">\n<div class=\"rs-contact-box\">\n<div class=\"address-item vertical boxstyle1\">\n<div class=\"address-icon\"><i class=\"fa fa-phone\"><\/i><\/div>\n<h3 class=\"sidebar_question\">Have a project? Call us today!\u200b<\/h3>\n<h3 class=\"sidebar_number\"><a href=\"tel:+18134515191\">(813) 451-5191<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America&#8217;s B2C marketing strategy. CloudROI, a leading provider of cloud-based marketing solutions, was approached by Mall of America, one of the largest shopping and entertainment complexes in the world, to implement Salesforce Marketing Cloud for their B2C marketing needs. The objective of the&#8230;<\/p>\n","protected":false},"author":4,"featured_media":25395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[67,50,75],"tags":[],"class_list":["post-25337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-goods-and-retail","category-implementation","category-salesforce-marketing-cloud"],"rttpg_featured_image_url":{"full":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"landscape":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"portraits":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"thumbnail":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-150x150.png",150,150,true],"medium":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-300x178.png",300,178,true],"large":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"rsaddon-team-round-style":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-500x366.png",500,366,true],"1536x1536":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"2048x2048":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"braintech_portfolio-slider":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-520x366.png",520,366,true],"braintech_portfolio-full-slider":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"braintech_portfolios-slider":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"braintech_blog-slider":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-365x243.png",365,243,true],"braintech_blog_long_height":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-365x366.png",365,366,true],"braintech_latest_blog_small":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-255x157.png",255,157,true],"braintech_latest_blog_medium":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-340x270.png",340,270,true],"braintech_image_slider_big":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27.png",617,366,false],"braintech_blog-footer":["https:\/\/cloudroi.com\/v3\/wp-content\/uploads\/2023\/03\/New-Project-27-80x68.png",80,68,true]},"rttpg_author":{"display_name":"Consumer Goods and Retail","author_link":"https:\/\/cloudroi.com\/v3\/author\/consumer-goods-and-retail\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/cloudroi.com\/v3\/category\/consumer-goods-and-retail\/\" rel=\"category tag\">Consumer Goods and Retail<\/a> <a href=\"https:\/\/cloudroi.com\/v3\/category\/implementation\/\" rel=\"category tag\">Implementation<\/a> <a href=\"https:\/\/cloudroi.com\/v3\/category\/salesforce-marketing-cloud\/\" rel=\"category tag\">Salesforce Marketing Cloud<\/a>","rttpg_excerpt":"The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America&#8217;s B2C marketing strategy. CloudROI, a leading provider of cloud-based marketing solutions, was approached by Mall of America, one of the largest shopping and entertainment complexes in the world, to implement Salesforce Marketing Cloud for their B2C marketing needs. The objective of the...","_links":{"self":[{"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/posts\/25337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/comments?post=25337"}],"version-history":[{"count":1,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/posts\/25337\/revisions"}],"predecessor-version":[{"id":30356,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/posts\/25337\/revisions\/30356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/media\/25395"}],"wp:attachment":[{"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/media?parent=25337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/categories?post=25337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudroi.com\/v3\/wp-json\/wp\/v2\/tags?post=25337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}