Acquisition Tracking for Law Firm

CloudROI’s implementation of Google Analytics conversion and acquisition tracking provided the law firm with valuable insights into their website’s performance

CloudROI is a digital marketing agency that provides end-to-end digital solutions to businesses of all sizes. The agency specializes in helping businesses increase their online presence and achieve their goals through various digital channels. 

One of CloudROI’s clients was a large law firm that had been struggling to track their website’s performance effectively. The law firm wanted to measure the effectiveness of their online marketing efforts and determine which channels were driving the most traffic and conversions. They approached CloudROI for a solution to help them achieve their objectives. 

Challenge: 

The main challenge faced by CloudROI was to track the law firm’s website’s performance effectively. The law firm’s website had multiple pages, and it was challenging to track which pages were driving the most traffic and conversions. Moreover, the law firm was running multiple online marketing campaigns across various channels, making it difficult to determine which channels were generating the most leads and conversions. 

Solution: 

CloudROI’s team proposed implementing Google Analytics conversion and acquisition tracking to address the client’s challenges. The team believed that this solution would help the law firm track their website’s performance more effectively and provide actionable insights to improve their online marketing efforts. 

The first step in the process was to set up the Google Analytics account for the law firm’s website. The team created a new Google Analytics account and configured it to track various metrics, including website traffic, bounce rates, and conversion rates. They also set up conversion tracking for the law firm’s contact form submissions and phone calls, which were the two main conversion goals for the website. 

Next, the team configured Google Analytics to track the law firm’s online marketing campaigns. They created custom tracking URLs for each campaign and configured Google Analytics to track the performance of each campaign separately. This allowed the law firm to determine which campaigns were generating the most leads and conversions and adjust their marketing efforts accordingly. 

Finally, the team set up custom reports in Google Analytics to provide the law firm with actionable insights. The reports included metrics such as traffic sources, user behavior, and conversion rates, which helped the law firm understand which channels were driving the most traffic and conversions. This allowed the law firm to optimize their online marketing efforts and improve their overall performance.

Results:  

CloudROI’s implementation of Google Analytics conversion and acquisition tracking provided the law firm with valuable insights into their website’s performance. The law firm was able to track their website’s traffic and conversion rates accurately and determine which channels were generating the most leads and conversions. 

As a result of the implementation, the law firm was able to optimize their online marketing efforts and achieve their objectives. They were able to identify which campaigns were performing well and adjust their marketing efforts accordingly, which resulted in a significant increase in leads and conversions. Moreover, the law firm was able to reduce their marketing costs by focusing on the channels that were generating the most leads and conversions. 

Conclusion:

CloudROI’s implementation of Google Analytics conversion and acquisition tracking provided the law firm with actionable insights into their website’s performance. The law firm was able to track their website’s traffic and conversion rates accurately and determine which channels were generating the most leads and conversions. The implementation allowed the law firm to optimize their online marketing efforts and achieve their objectives while reducing their marketing costs. Overall, the implementation was a success and provided the law firm with the tools they needed to improve their online presence and achieve their goals.