Marketing to 1,000,000 Subscribers at Mall of America

The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America’s B2C marketing strategy.

CloudROI, a leading provider of cloud-based marketing solutions, was approached by Mall of America, one of the largest shopping and entertainment complexes in the world, to implement Salesforce Marketing Cloud for their B2C marketing needs. The objective of the project was to streamline and automate the mall’s marketing campaigns and provide a personalized experience to their customers.


After a thorough analysis of the Mall of America’s requirements, CloudROI proposed to implement Salesforce Marketing Cloud, a powerful marketing automation tool. The solution included:

1. Data Integration: Integration of customer data from various sources like email, social media, and website, to create a unified view of the customer.

2. Segmentation: Segmentation of the customer base into relevant groups based on demographics, behaviors, and preferences.

3. Personalization: Personalized messaging and content creation for each segment of the customer base.

4. Automation: Automating marketing campaigns, including email marketing, social media marketing, and SMS campaigns, to increase efficiency and reduce manual intervention.

5. Analytics and Reporting: Creation of custom reports and dashboards to track the effectiveness of the campaigns and identify areas for improvement.


The implementation of Salesforce Marketing Cloud brought several benefits to Mall of America, including:

1. Improved Customer Experience: With the implementation of personalized messaging, customers received relevant offers and recommendations, resulting in an improved shopping experience.

2. Increased Efficiency: Automated campaigns reduced the manual intervention required, resulting in increased efficiency and reduced marketing costs.

3. Better Targeting: Segmentation of the customer base allowed Mall of America to target specific groups with relevant messaging and offers, resulting in higher engagement and conversions.

4. Enhanced Reporting: Custom reports and dashboards provided insights into the effectiveness of the campaigns, allowing Mall of America to identify areas for improvement and optimize future campaigns.


The implementation of Salesforce Marketing Cloud by CloudROI has transformed Mall of America’s B2C marketing strategy. By providing personalized experiences to their customers, automating campaigns, and analyzing campaign effectiveness, Mall of America has seen an increase in customer engagement and conversions, resulting in increased revenue. The partnership between Mall of America and CloudROI has proven to be a successful one, and both companies look forward to continuing their collaboration in the future.

Project Info

  • Industry:Consumer Goods and Retail
  • Services:Implementation, Support, Strategy
  • Key Feature 1:Data Integration
  • Key Feature 2:Segmentation
  • Completed Date:03/09/2023