Travel Booking Site with Experience Cloud

The platform provided a range of benefits that helped RARO improve its customer engagement, satisfaction, and efficiency.

RARO that provides a range of travel services to its customers across various domains. The company was facing a major challenge of streamlining customer communication and providing personalized customer experiences. To overcome this challenge, RARO partnered with CloudROI to implement Salesforce Experience Cloud. 

Challenges Faced by RARO: 

RARO was facing several challenges related to customer communication and providing personalized experiences. Their existing communication channels were fragmented and lacked consistency. Also, the company was struggling to keep up with customer expectations for personalized experiences. 

Solution Provided by CloudROI: 

To address these challenges, CloudROI proposed the implementation of Salesforce Experience Cloud. The platform offered a range of benefits that could help RARO streamline customer communication and provide personalized experiences. 

Salesforce Experience Cloud is a customer-centric platform that helps companies provide personalized experiences to their customers. The platform provides a range of features, such as personalized content, self-service options, and community portals, to help companies engage with their customers. 

Implementation Process: 

CloudROI conducted a thorough analysis of RARO’s business processes to understand their specific requirements. Based on their analysis, CloudROI designed a customized Salesforce Experience Cloud solution for RARO. The implementation process involved several stages, including: 

Configuring the Salesforce Experience Cloud platform to meet RARO’s specific requirements. 

  1. Setting up personalized web portal and content for different customer segments. 
  1. Developing self-service options to enable customers to resolve their queries and issues on their own. 
  1. Creating community portals for customers to interact with each other and with RARO’s booking team. 
  1. Providing training to RARO’s employees on how to use the new platform effectively. 

Results: 

The implementation of Salesforce Experience Cloud helped RARO to achieve its objectives of streamlining customer communication and providing personalized experiences. The platform provided a range of benefits to RARO, including: 

  1. Consistent communication across all channels, leading to better customer engagement. 
  1. Personalized content that resonated with customers, resulting in increased customer satisfaction. 
  1. Self-service options that reduced the workload on RARO’s support team, resulting in improved efficiency. 
  1. Community portals that enabled customers to interact with each other and with RARO’s support team, leading to better collaboration. 

Conclusion: 

In conclusion, the implementation of Salesforce Experience Cloud helped RARO to overcome its challenges related to customer communication and provide personalized experiences. The platform provided a range of benefits that helped RARO improve its customer engagement, satisfaction, and efficiency.  

Project Info

  • Industry:Travel & Hospitality
  • Services:Implementation, Strategy, Support
  • Key Feature 1:Personalized Web Portal
  • Key Feature 2:Dynamic Pricing
  • Completed Date:05/25/2022